Chiropractic Videos
A premium patient education video suite for chiropractic practices — produced for Dear Doctor and Internet Brands.
Challenge
Internet Brands, one of the biggest names in dental, chiropractic and medical practice websites, wanted a better way to help chiropractors explain what they actually do. Chiropractic care goes way beyond just "cracking backs," and most websites struggled to explain treatments in a clear, approachable way. They brought in Dear Doctor and myself to create a premium Patient Education Suite chiropractors could add to their websites.
Solution
We created more than 100 pages of chiropractic content, along with 24 custom videos and a huge library of illustrations, diagrams, and infographics. The goal was to make chiropractic care feel modern, credible, and easy for patients to understand without sounding overly clinical or intimidating.
Results
Before this project, I had never even been to a chiropractor. By the end, I had a deep appreciation for spinal health and how connected the body really is. More importantly, the project became a huge success for both Dear Doctor and Internet Brands. Chiropractors loved having websites that actually educated patients, and many of those sites are still using this content today.
"Before this project I had never been to a chiropractor. By the end, I had a deep appreciation for spinal health — and a library of work I'm genuinely proud of."
Additional Videos In This Project
